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Powerade MindZone @ Paris 2024 Village Olympique Paris 2024

objectifs
  • Offrir un espace de discussion libre et de confiance aux athlètes pour le compte du CIO.
  • Relayer la nouvelle plateforme de marque Pause Is Power de Powerade.
    • stratégie
  • S'appuyer sur les nouvelles notions de santé et de préparation mentales.
    • moyens
  • Un espace immersif et accueillant.
  • Une animation de préparation mentale s'appuyant sur la réalité virtuelle.