Altereko — XP Impact Score · Brand Experience

Operation

Operation name

Total budget €

Customer value €/yr

Metrics — 9 values to enter

H1 — Short termD to D+7 · 25%

Qualified reachpeople

Engagement rate%

Activation NPS/100

H1 Score

—

H2 — Medium termD+30 to D+90 · 40%

Purchase intent deltapts

Awareness deltapts

Web trafficsess.

H2 Score

—

H3 — Long termD+6 to D+12 months · 35%

Results

XP Impact Score

—

/ 100

Performance globale

Enter metrics above

0InsufficientAverageGoodExcellent100

H1 · 25%

—

H2 · 40%

—

H3 · 35%

—

Monetary value — PortMA model

Qualified reach (25% of reach)—

Incremental buyers / subscribers—

Valeur unitaire—

Estimated gross economic value—

Value / activation cost ratio—

Statut par horizon

Weights: H1 = 25% · H2 = 40% · H3 = 35%
Target score: 60 / 100 · Target value/cost ratio: 2.0×
Ref.: EMAC ROIE (2022) · PwC ROX (2019) · PortMA · Keller CBBE (1993)

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